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a role in Creating the
Future of World Trade?

VAC4047 - Digital Media Specialist

Division Communication
Location Dubai, U.A.E.
Closing Date 30-Sep-2017
About the Business

DP World is a leading enabler of global trade and an integral part of the supply chain. We operate multiple yet related businesses – from marine and inland terminals, maritime services, logistics and ancillary services to technology-driven trade solutions.

DP World has a portfolio of 77 operating marine and inland terminals supported by over 50 related businesses in 40 countries across six continents with a significant presence in both high-growth and mature markets. We aim to be essential to the bright future of global trade, ensuring everything we do has a long-lasting positive impact on economies and society.

Our dedicated team of over 37,000 employees from 110 countries cultivates long-standing relationships with governments, shipping lines, importers and exporters, communities, and many other important constituents of the global supply chain, to add value and provide quality services today and tomorrow.

Container handling is the company’s core business and generates more than three quarters of its revenue. In 2016, DP World handled around 64 million TEU (twenty-foot equivalent units) across our portfolio. With its committed pipeline of developments and expansions, the current gross capacity of 84.6 million TEU is expected to rise to more than 100 million TEU by 2020, in line with market demand. By thinking ahead, foreseeing change and innovating we aim to create the most productive, efficient and safe trade solutions globally.

The company constantly invests in terminal infrastructure, facilities and people, working closely with customers and business partners to provide quality services today and tomorrow, when and where customers need them. In addition, we are committed to providing an environment that is safe decisions at all times, we can achieve this goal.

About the Role

The Social Media Officer runs DP World’s daily head office presence on the company’s social and digital media channels.  The Officer also tracks social and digital media activity across DP World’s regions and subsidiaries and coordinates social media analytics and reporting back to head office.  The Officer works with the Corporate Communications team to facilitate global social media campaigns on topics developed at Head Office.   The Officer is responsible for attracting and interacting with targeted virtual communities and network users with the goal to achieve superior stakeholder engagement with DP World, via the head office social and digital media channels, to support the company’s business objectives.  The Social Media Officer helps develop the social strategy and content for the company, developing new creative ideas and campaigns for the social and digital channels, working with the Head of Brand and Marketing, the Graphic Designer, Corporate Communications, HO functions and external agencies.

Key Accountabilities
  • Work with the Head of Brand and Marketing to develop and continuously update the social media strategy for DP World to help support the company’s business and communications objectives.
  • Coordinate training on social story, social media policy and guidelines across the global network, including subsidiaries, working with global communications managers; track use of social media within these guidelines and advise correction where necessary
  • Stay up to speed on DP World’s business, peers, industry and relevant current affairs and ready to apply on social and digital media channels
  • Manage head office social and digital media campaigns and day-to-day activities, including content calendar
  • Create, curate, and manage all published content (images, video and written) to engage with the company’s internal and external stakeholders
  • Manage presence on social networking sites including: Twitter, YouTube, LinkedIn,  Facebook and Instagram and optimise company pages on each platform to increase visibility of company’s social content
  • Monitor, listen and respond to users on the company’s social and digital media channels promptly and in the right tone of voice, passing on enquiries and requests to the appropriate departments/regions; speed of response is paramount
  • Develop and expand community and/or blogger outreach efforts, identifying key influencers for DP World
  • Oversee social media channel design (eg: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile etc).
  • Oversee the design of social and digital marketing campaigns, including advertising
  • Compile monthly report for management showing analytics and results (ROI).
  • Develop process to collate social media analytics monthly from the regions and subsidiaries to include highlights in monthly report for management
  • Develop, design and manage the daily Social Media Dashboard
  • Become an advocate for the company in social media spaces, engaging in dialogues and answering questions where appropriate.
  • Monitor trends in Social Media tools, applications, channels, design and strategy assess relevance and use for DP World messaging, liaising with IT and other departments to implement where appropriate
  • Identify threats and opportunities in user generated content surrounding the business and report back to the Head of Brand and Marketing; escalate crisis threats to SVP Corporate Communications
  • Analyse campaigns and translate anecdotal or qualitative data into recommendations and plans for revising the Social Media campaigns.
  • Manage outside consultants, partners and vendors as necessary

  • Promote and demonstrate positive behaviours in harmony with DP World’s values and culture
  • Ensure that the highest levels of safety are applied in all activities.
  • Understand and adhere to DP World’s Code of Conduct and Ethics policies
  • Perform other related duties as assigned 
Qualifications and experience

In order to give credible support to the organisation and be successful in this role, the ideal candidate will have the following:

  • Proven experience, at least 3 years, and a strategic approach to social media
  • Strong grasp of social media including social advertising, social acquisitions, and effective posting strategies for different key social media hubs
  • Excellent consulting, writing, editing (photo/video/text), presentation and communication skills
  • Experience running strategic social media campaigns, preferably with global reach
  • Experience using social analytics tools (Facebook insights, Socialbakers, Sprinklr and Google Analytics)
  • Experience using social media listening tools (Engagor, Sysomos, Meltwater or Radian6)
  • Able to interpret social media data and advice on actionable tasks
  • Experience in creating creative marketing pieces and planning content for Social Media Outlets
  • Understanding of targeting and retargeting; exposure to SEM or SEO would be a plus
  • Positive attitude, strong initiative, attention to detail, rapid response rate with good multitasking and organisational ability
  • Flexibility to work outside of standard office hours as needed
  • A tertiary qualification in media and communication required


Remuneration and Employment Benefits

The employment benefits package is reflective of the location, for this position the benefits consists of:

  • Accommodation Allowance
  • Transportation Allowance
  • Annual Air Ticket(s) for self / and dependents
  • Private Medical Coverage for self / and dependents
  • Working days annual leave 
  • Annual Performance Related Bonus 

Dubai, UAE :DP World, Ltd. (DP World) alerts job applicants and the public about a fraudulent scheme in which DP World has been impersonated.

The scammers fraudulently:
  • Impersonate DP World;
  • Impersonate DP World employees;
  • Conduct “job interviews” via text message, telephone, e-mail, and/or instant message (including Google Hangout) communications for work-from-home positions;
  • “Hire” employees to join DP World;
  • Provide the “employees” with funds to buy home-office equipment and pay DP World “vendors” via fraudulent checks and money orders; and
  • Instruct the “employees” via e-mail, text message, telephone, or instant message to deposit the checks into their personal bank accounts and wire or cash transfer some portion of the funds to “vendors,” which are actually the scammers.
DP World informs job applicants and the public that:
  • DP World is not expanding its operations in the United States in the next 3-6 months (as the scammers allege);
  • DP World’s operations in the United States are currently limited to Charlotte, North Carolina and are not expanding to any other locations for the foreseeable future;
  • DP World does not solicit potential employees via text message or instant messaging;
  • DP World does not interview employees by text message, e-mail, or instant messaging (including Google Hangouts);
  • DP World does not issue payment to its employees, prospective or otherwise, via paper check or money order;
  • DP World does not require employees to buy their own office equipment or personally pay vendors; and
  • The scammers have fraudulently used the name of DP World and its employees without authority and for malicious purposes.

One of the red flags that distinguishes a false communication from a legitimate DP World communication is the poor grammatical use of the English language, which is apparent in conversations with the scammers. Another red flag is the method of communication as DP World does not use commercially-available e-mail providers. No legitimate DP World communication would come from a common, publicly-available email service like Gmail, Hotmail, Yahoo Mail or Microsoft Outlook.

Further, false communications can also be identified by the tasks requested by the scammers. DP World does not request that its employees pay vendors personally, whether from their own funds or from funds provided by DP World. Likewise, DP World would never ask an employee to cash a check or money order and then make a deposit into a vendor’s account.

Contacted individuals should not respond to any communication regarding the scam, and under no circumstances should any individual deposit any checks, money orders, or other payments from the scammers into their bank accounts. If such funds are for some reason deposited, no payments should be made from those funds for at least seven (7) days after the funds are deposited to ensure the individual’s bank has accepted the check, money order, or other payment.

DP World encourages potential employees to refer to its website and its “Careers” section if they are seeking employment with DP World.

If you have any concerns about the authenticity of any correspondence or documents that purport to be issued by DP World, you should direct your concerns to DP World at HO.Recruitment@dpworld.com.

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