Would you like to play
a role in Creating the
Future of World Trade?

VAC4450 - Head of Digital & Social Media

Division Communication
Location Dubai, U.A.E.
Closing Date 01-Jul-2020
About the Business

DP World is a leading enabler of global trade and an integral part of the supply chain. We operate multiple yet related businesses – from marine and inland terminals, maritime services, logistics and ancillary services to technology-driven trade solutions.

We have a portfolio of 77 operating marine and inland terminals supported by over 50 related businesses in 40 countries across six continents with a significant presence in both high-growth and mature markets. We aim to be essential to the bright future of global trade, ensuring everything we do has long-lasting impact on economies and society and creates a better future for everyone.

Our dedicated team of over 37,000 employees from 110 countries cultivate long-standing relationships with governments, shipping lines importers and exporters, communities, and many other important constituents of the global supply chain, to add value and provide quality services today and tomorrow.

We make sure cargo keeps moving so people have the things they need, when they need them, helping economies grow and nations prosper. It’s an important job, and one that requires smart, proud, passionate people working all across the world – people who are not afraid to innovate and find new ways of driving our business forward. We foster a culture of collaboration, innovation and respect. Our global workforce is made up of 45,000 people with over 110 different nationalities who bring their experience and expertise together, allowing us to be a global leader.

By thinking ahead, foreseeing change and innovation we aim to create the most productive, efficient and safe trade solutions globally.
About the Role

DP World’s Group Communications function has undergone a major transformation over the past two years, to best the position the business with world-class brand and communications professionals. The management of Digital and Social Media is critical to the ongoing transformation process and the communication of DP World’s compelling Brand Purpose.

We are looking to develop and build effective communications ‘dialogues’ with key stakeholders through all relevant DIGITAL & SOCIAL MEDIA channels. The central objective is to create awareness and engagement with the DP World Brand Purpose; and to position the brand as a leader in the digital age.

Key Accountabilities

Strategy. To continually evolve and manage a Global Strategy for the use of Digital and Social Media channels for DP World Masterbrand communications and its constituent subsidiary businesses, products and services. Including:

  •  Defining key audiences to be reached via digital and social channels
  • Setting measurable overall objectives for awareness and engagement
  • Defining strategic topics for digital dialogues (based on brand objectives and insights about channel users)
  • Defining and driving the road-map for DP World’s “owned” digital eco-system, including the global dot com presence


Planning. To develop and manage an Annual Digital and Social Plan, based on : 

  • measurable communications objectives (to support business and brand objectives)
  • selection of appropriate channels and messaging
  • recommended budgets and timelines


Implementation. To drive effective and cost-efficient Execution of the Plan, through : 

  • a mix of global campaigns and coordination of regional/local activities
  • effective selection of and management of external agencies
  • a focus on consistency and coherence across all digital (and non-digital) channels

Team management: To lead a digital and social media centre of excellence:

  • effective coaching and leadership of an in-house team to drive high performance
  • matrix management of regional team members


Measurement.   To establish and report on a Digital Dashboard of measurements, which :

  • use data/analytics to monitor performance against targets (KPIs and ROI)
  • evaluate the relative effectiveness of different channels
  • track progress against overall objectives for stakeholder awareness and engagement


Tactical Responsiveness. To maintain agility and ‘24/7 attention’ , in order to ;

  • deal with the fast-changing digital media environment
  • manage the impact of user responses and user-generated content
  • cope with unforeseen opportunities/ problems (including crisis management)


Continuous Improvement. To encourage and nurture a culture of innovation designed to :

  • test and validate new ideas and approaches
  • explore opportunities for enhanced cost-efficiency (‘doing more with less’)
  • expand and strengthen professional skill-sets in digital and social channel management


Issues management

  • responding to and managing reputational issues and crisis as required
  • supporting global communications colleagues with rapid monitoring


Regional co-ordination:

  • setting the strategy and governance for regional digital and social media usage
  • regular co-ordination with regional teams to drive positive, geography specific digital communications


Compliance. To constantly adhere to and actively promote behaviours which reflect the Brand Purpose, while specifically :

  • maintaining the highest levels of Safety standards
  • complying with Founders Principles, Code of Conduct and Ethical policies
  • meeting all agreed standards for DP World Brand and Visual identity
Qualifications & Experience
  • Tertiary level Communications qualification required
  • Proven experience in social and digital strategy delivery
Other Information

The employment benefits package is reflective of the location for this position.

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