DP World

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VAC2273 - Corporate Communications Digital Media Manager

Division: Corporate Services
Location: Dubai, U.A.E.
Closing Date: 03-Feb-2011

About the Business:

DP World is one of the largest marine terminal operators in the world, with 49 terminals and 10 new developments and major expansions across 31 countries(1).  Its dedicated, experienced and professional team of nearly 30,000 people serves customers in some of the most dynamic economies in the world. 

DP World aims to enhance customers' supply chain efficiency by effectively managing container, bulk and other terminal cargo. 

The company constantly invests in terminal infrastructure, facilities and people, working closely with customers and business partners to provide quality services today and tomorrow, when and where customers need them.

In taking this customer-centric approach, DP World is building on the established relationships and superior level of service demonstrated at its flagship Jebel Ali facility in Dubai, which has been voted "Best Seaport in the Middle East" for 16 consecutive years.

In 2009, DP World handled more than 43.4 million TEU (twenty-foot equivalent container units) across its portfolio from the Americas to Asia. With a pipeline of expansion and development projects in key growth markets, including India, China and the Middle East, capacity is expected to rise to around 92 million TEU by 2020, in line with market demand.

About the Role:

This position reports to Senior Vice President - Corporate Communications and the main purpose of the role is to develop and oversee the strategy and direction of DP World's use of current and future digital media with the aim of engaging with its audiences internally and externally in support of the company's business objectives. Areas of responsibility include, but are not limited to, the internet and intranet, including the DP World and P&O Heritage websites and the Connexions intranet. In developing the strategic direction for the company's use of digital media, the Manager explores innovative and creative digital vehicles, constantly searching for the most effective and efficient communications methods and functionality to reach
intended audiences globally. His/her primary focus is internal communication and he/she is a core member of the Intranet Steering Committee, establishing Intranet policy that ensures Connexions is a vital business and communication tool, creating a united, motivated and responsive company with a common culture that embodies our
brand integrity through continued commitment to our people, to customers, to quality services and to global growth. He/she also establishes a strategic direction and oversees the DP World website, working with regions and other content owners and with corporate communication colleagues to ensure the site meets business and communication objectives into the future, and is in line with industry best practice as an external communication tool. He/she also oversees and supports the ongoing development of the P&O Heritage Collection website, working with the curator and any vendors to enhance its functionality and commercial potential.

Key accountabilities will include:

  • Setting an overarching short, medium and long term strategy and direction for DP World's use of digital media as a communication tool to realise business objectives, in close co-ordination with
    functional and regional heads.Establishing and implementing the Intranet's strategic direction and business objectives as a key member of the Intranet Steering Committee, including high level Intranet policies.
  • Providing ongoing support and further growth of Connexions and development of its functionality, in close liaison with Internal Corporate Communications Manager and IT.
  • Establishing and implementing dpworld.com's strategic direction and business objectives, providing ongoing support and further development of the website, in close association with content owners
    Brand and Corporate Marketing Manager and IT, ensuring the site is in line with industry best practice as an external communication tool.
  • Enhancing and developing the functionality and commercial potential of poheritage.com, working closely with the Heritage Collection team and IT.
  • Managing outside consultants, partners and vendors as necessary to ensure value for money and any business continuity risks minimised.
  • Performs other related duties as assigned
  • Understands and adheres to DP World's Code of Conduct Policy
  • Ensures that their direct reports are trained and evaluated on their knowledge of and adherence to compliance policies and procedures specific to their jobs.
Experience and Qualifications:

In order to give credible support to the organisation and be successful in this role, the ideal candidate will have the following experience, skills and qualifications:

  • At least 6 - 8 years as a senior IT manager.
  • A passion for and extensive experience and expertise in developing, maintaining and supporting digital media channels.
  • Detailed understanding of website design and functionality.
  • Demonstrated ability to think and act strategically and plan effectively in the short, medium and long term.
  • Excellent communication skills
  • Strong interpersonal skills and cultural sensitivity
  • A tertiary qualification in IT essential; intermediate to senior experience in corporate communications


Remuneration and Employment Benefits:

We are committed to the development of our people and aim to retain talent by investing in ongoing training to improve performance and provide career development opportunities.  In addition, we offer competitive base salaries in comparison to the markets in which we operate.  The employment benefits package is reflective of the location, for this position the benefits consists of:

  • Accommodation Allowance
  • Transportation Allowance 
  • Education Assistance for Dependents 
  • Annual Air Ticket(s) for self / and dependents
  • Private Medical Coverage 
  • 22 working days annual leave 
  • Annual Performance Related Bonus 
  • End of Service Benefit 


DP World processes personal information in accordance with Data Protection principles and takes reasonable steps to ensure accuracy of data. Please be advised that your personal information is stored in a secure central database which is owned by the Dubai World Group of Companies, of which DP World FZE is a part of.

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