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VAC4448 - External Relations Manager, UK

Division Communication
Location London, U.K.
Closing Date 09-Jun-2020
About the Business

DP World is a leading enabler of global trade and an integral part of the supply chain. We operate multiple yet related businesses – from marine and inland terminals, maritime services, logistics and ancillary services to technology-driven trade solutions.

We have a portfolio of 77 operating marine and inland terminals supported by over 50 related businesses in 40 countries across six continents with a significant presence in both high-growth and mature markets. We aim to be essential to the bright future of global trade, ensuring everything we do has long-lasting impact on economies and society and creates a better future for everyone.

Our dedicated team of over 37,000 employees from 110 countries cultivate long-standing relationships with governments, shipping lines importers and exporters, communities, and many other important constituents of the global supply chain, to add value and provide quality services today and tomorrow.

We make sure cargo keeps moving so people have the things they need, when they need them, helping economies grow and nations prosper. It’s an important job, and one that requires smart, proud, passionate people working all across the world – people who are not afraid to innovate and find new ways of driving our business forward. We foster a culture of collaboration, innovation and respect. Our global workforce is made up of 45,000 people with over 110 different nationalities who bring their experience and expertise together, allowing us to be a global leader.

By thinking ahead, foreseeing change and innovation we aim to create the most productive, efficient and safe trade solutions globally.
About the Role

The role of the External Relations Manager UK is to plan, execute and report on all internal and external brand and communications activities for both DP World and P&O in this critical local marketplace. Responsibilities include traditional PR, media relations and sponsorship alongside newer activities in digital and social media. The External Relations Manager must deliver effective and cost-efficient programs which reflect local business conditions and objectives while aligning with the company-wide Brand Purpose and the Regional Communications Strategy and Plan. The intent is to deliver both leading-edge local excellence and recognisable consistency across the region through shared policies, strategy and best practices. 

Key Accountabilities
  • Strategy. To develop and maintain a UK Brand & Communications Strategy which 'adopts and adapts' the Regional B&C Strategy, to:

 - support local UK business objectives

- exploit all relevant local and international media channels, particularly in digital and social contexts

- build local stakeholder awareness and engagement with the DP World Brand Purpose


  • Planning. To create and manage a 3-year rolling UK Brand & Communications Plan, which forms part of the integrated Regional Plan, based on:

 -  the common DP World Global B&C Planning Framework (introduced in 2019)

-  the strategic and tactical objectives of DP World businesses in the UK

- the active support of local commercial management


  • Implementation. To drive effective and cost-efficient Execution of the B&C Plan, through:

 - close working relationships with local and regional business management, the regional communications team and other relevant functions (e.g. Legal etc.)

- building and sustaining relationships with key media representatives in the UK               

- selection and management of appropriate external agencies (based on critical skill sets and the capacity to deliver integration across activities and borders)


  • Measurement. To establish and report on a Strategic Dashboard of measures which:

 - monitor performance against targets/KPIs on key communications objectives

- track progress against overall brand and business objectives

- justify investment based on robustly measured outcomes and ROI


  • Tactical Responsiveness. To maintain the ability to respond to unforeseen changes, including:

short-term opportunities

- unforeseen competitive initiatives

- 'crisis management.'

  • Continuous Improvement. To encourage and nurture a culture of innovation designed to :

 -test and validate new ideas and approaches

-explore opportunities for enhanced cost-efficiency ('doing more with less')

-expand and strengthen professional skill sets and best practices in brand and communication

  • Compliance. To consistently adhere to and actively promote behaviours which reflect the Brand Purpose while specifically:

 -maintaining the highest levels of safety standards

-complying with Founders Principles, Code of Conduct and Ethical policies and meeting all agreed standards for DP World Brand and Visual Identity, including the Group Communications Policy

-ensuring compliance with all relevant external legal and regulatory requirements


Qualifications & Experience
  • Bachelor's Degree; Minimum 8 years progressively responsible corporate communications experience
  • Substantial experience in developing and maintaining communication programmes, meeting expectations and deadlines within budgetary guidelines.
  • A creative and innovative professional communicator able to inspire and support communications across a global organisation
  • The ability and confidence to deal with leading media and a proven track record of placing strategic storylines; strong social/digital communications skills
Fast and capable with a strong work ethic, attention to detail and a commitment to quality; ability to 
  • prioritise effectively and meet tight deadlines
  • Strong interpersonal skills, sensitive to working collaboratively with many different cultures and at different levels
  • Excellent written and verbal English skills.
  • Self-starter who thrives under pressure, can prioritise multiple projects, take the initiative and is driven to achieve results in a dynamic environment
  • Willingness to roll-up sleeves and get the work done, big and small
  • Knowledge of the industry a plus
Other Information

The employment benefits package is reflective of the location for this position.


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